News

Aug 05, 2019

The Safe to Sleep® campaign invites you to participate in this year’s #SafeSleepSnap photo activity for SIDS Awareness Month. We appreciate your commitment to safe infant sleep practices and to raising awareness about safe sleep environments. Your participation is a valuable part of the campaign’s efforts to affect social norms around safe infant sleep by making images of safe sleep environments more common on social and other types of media.

Goals

• The goals for the partner engagement in the #SafeSleepSnap activity are to:
• Increase the number of organizations helping to promote the #SafeSleepSnap activity by using and encouraging the use of the #SafeSleepSnap hashtag
• Affect social norms around safe infant sleep by making images of safe sleep environments more prevalent on social media

#SafeSleepSnap Activity Options

There is no right or wrong way to do a #SafeSleepSnap activity. This toolkit highlights two options:

• Option A: social media activity (the #SafeSleepSnap planning team will launch this option in October 2019)
• Option B: photo challenge activity

For more information, go to https://safetosleep.nichd.nih.gov/resources/sids-awareness-toolkit